A discussion about creativity and how to access it. The idea is to get out of the analytical left brain and into the imaginative right brain to allow ideas to flow. We talk about the internal critic, our writing goals; the power of words and the richness of our personal histories. You write best when you write about what you know, so we start with your own story. We practise rapid writing to break through the ‘pressure to perform’ barrier.
Writing technique: using your senses, enriching your stock of images and finding your writing voice. We work through steps to better writing (simplicity, active/passive voice, alliteration, repetition, visualisation, avoiding clichés, using tricks of the trade) and apply these rules in a practical exercise. We try brainstorming and branching techniques.
Communication and writing styles: frozen tone, academic style and corporate jargon; polite, consultative and casual styles. We discuss some common mistakes, practise correcting a real-life example of bad writing and explore how to make a dull letter interesting.
Imagination and spontaneity. We learn to write haiku, create descriptive passages around symbols and objects, work with pictures and writing prompts. To end on a note of inspiration, we read examples of good writing.